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cases_122_cover_en
Unethical advertising
Trades/ Industries:
[EN]
Unethical advertising
https://hkbedc.icac.hk/en/resources/case_studies/202
Intro:
Donald, a department head of a toy company, strongly felt that the company’s TV ads were not suitable for children. He raised the issue to the company’s president who warned him to keep silent on the matter.
https://hkbedc.icac.hk/cache/img/18b36db762818c523132648bfcb1e40f.jpg
[ZH-HANT]
不道德的宣傳策略
https://hkbedc.icac.hk/zh-hant/resources/case_studies/202
Intro:
玩具公司的部門主管智仁堅決認為公司的電視廣告不適合兒童觀看,並向公司總裁提及此事,但公司總裁卻警告他要保持沉默。
https://hkbedc.icac.hk/cache/img/18b36db762818c523132648bfcb1e40f.jpg
[ZH-HANS]
不道德的宣传策略
https://hkbedc.icac.hk/zh-hant/resources/case_studies/202
Intro:
玩具公司的部门主管智仁坚决认为公司的电视广告不适合儿童观看,并向公司总裁提及此事,但公司总裁却警告他要保持沉默。
https://hkbedc.icac.hk/cache/img/18b36db762818c523132648bfcb1e40f.jpg
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